As we step into 2024, the gaming industry’s landscape is evolving rapidly, presenting both unprecedented challenges and opportunities in event marketing. Whether it’s leveraging emerging technologies or tapping into the vibrant gaming community, understanding these dynamics is crucial for standing out at gaming events. At ÜberStrategist, we know that a solid event marketing strategy is […]
Top Ten Video Game Streamers on Twitch
Video game live streaming is exploding, making it an exciting time to be in the video game industry. According to Statistica, 8.8 billion hours of video game live streams were watched worldwide in the first quarter of 2021. That's up...
How to Recognize Video Game Key Scammers
Liars, thieves, con-artists, deadbeats. Regardless of what you call them, they all use deception to get what they want. Unfortunately, scammers will always be looking to take advantage of generosity when there’s cool stuff to review or get access to....
7 Secrets for Creating a Steam Page That Sells
You’re developing your first game, and you’ve chosen Steam as a platform for release. Excellent choice! Steam has over 62 million daily active users, making it an ideal channel to boost exposure, fans, and sales. But to make the most...
Top 10 Up-and-Coming Video Game Influencers To Watch for in 2022
Partnering with video game influencers is one of the fastest-growing marketing trends in the video game industry today. Why? Because influencer marketing works. In this article, we’re going to talk about why you should consider influencer marketing for your next...
7 PR Mistakes to Avoid During Your Video Game Launch
The video game industry is somewhat notorious for PR mistakes and failures. However, it’s the smaller PR mistakes that are made every day which can compromise the success of your video game launch. Here’s the thing; everyone makes mistakes. Even...
4 Key Things to Consider When Attending an In-Person Trade Show
Tradeshow season is upon us once again. Now that the world is starting to open up, we’re seeing a return to physical trade shows like Game Developers Conference (GDC), PAX, and EGX. Before you attend your next in-person trade show,...
How to Boost Your Video Marketing Strategy with Influencers
Over the past few years, influencer marketing has exploded as one of the most effective methods of raising brand awareness and increasing consumer engagement in an increasingly competitive marketplace. With people spending hours on their phones watching gaming and lifestyle...
8 Key Elements to Consider for Writing the Perfect Press Release
When launching a new game, it’s essential to pick up as much media coverage as possible to help boost sales for a successful launch. One of the best ways to do that is through a press release. But, like everything,...
5 Things to Consider When Adding Influencer Marketing to Your Video Game Marketing Strategy
Over the last few years, we've seen a shift in how video game publishers are marketing new games and bringing them to the market. One of the biggest shifts is the use of Influencer Marketing as a part of the...