5 Best Practices for Working with a PR Agency OG

5 Best Practices for Working with a PR Agency

So, you’ve landed your ideal PR agency (maybe it’s us!), and you’re wondering how to get the biggest bang for your buck and nurture the kind of relationship that will yield great results. First off, congratulations are in order. Not only have you made the wise move to hire a PR firm, but you’re also […]
To Block or Not to Block Featured Image

To Block or Not to Block: The Community Management Conundrum

“Why are they like this?” If you’re a community manager, this question probably enters your head more times in a week than you’d like to admit. The reality is that there is no perfect community and so few examples of how to run and curate the ideal model audience. The other tough-to-face truth of community […]
What Are the Different Types of PR Outreach (and When to Use Them) Open Graph

What Are the Different Types of PR Outreach (and When to Use Them)

When contacting the media, it’s important to determine what type of PR outreach is most relevant for what you’re trying to accomplish so you can choose the best way to reach out. Several ways to offer information to your contacts include email pitches, press releases, media alerts, and direct messages. This article will review the […]
How to Get Media Attention During a Trade Show OG

How to Get Media Attention During a Trade Show

You’ve worked hard on your game, secured a spot at a trade show, and now, you’re ready to get it out in front of the media. While trade shows and events are great ways to get consumer feedback and wish lists, you’ll also want to capitalize on the media attention these events garner.  But how […]
Top Tips for Video Game Influencers Featured Image

Top Tips for Video Game Influencers

Becoming an influencer is a dream gig for many people around the world. But if you’re looking to grow a following and make money at it, you must come at it with the right strategy. This article will help you because we’re sharing our top tips for video game influencers. You see, here at Uberstrategist, […]
Finding Your Voice on Social Media Featured Image

Finding Your Voice on Social Media

Nowadays, many brands with a strong social media presence seem to be vying for the number one most unique “corporate personality.” For most, Wendy’s probably comes to mind, with their witty banter with other brands, cheeky responses to customers and fans, and generally odd-yet-charming social presence. While this strategy may work for long-established brands and […]
10 Video Game Influencers to Watch for in 2022

Top 10 Up-and-Coming Video Game Influencers To Watch for in 2022

Partnering with video game influencers is one of the fastest-growing marketing trends in the video game industry today. Why? Because influencer marketing works. In this article, we’re going to talk about why you should consider influencer marketing for your next...
7 PR Mistakes to Avoid During Your Video Game Launch - Uberstrategist

7 PR Mistakes to Avoid During Your Video Game Launch

The video game industry is somewhat notorious for PR mistakes and failures.  However, it’s the smaller PR mistakes that are made every day which can compromise the success of your video game launch. Here’s the thing; everyone makes mistakes. Even...
4 Key Things to Consider When Attending an In-Person Trade Show - UberStrategist Blog

4 Key Things to Consider When Attending an In-Person Trade Show

Tradeshow season is upon us once again. Now that the world is starting to open up, we’re seeing a return to physical trade shows like Game Developers Conference (GDC), PAX, and EGX. Before you attend your next in-person trade show,...
how to boost your video marketing strategy with influencers - uberstrategist

How to Boost Your Video Marketing Strategy with Influencers

Over the past few years, influencer marketing has exploded as one of the most effective methods of raising brand awareness and increasing consumer engagement in an increasingly competitive marketplace. With people spending hours on their phones watching gaming and lifestyle...
writing the perfect press release - uberstrategist

8 Key Elements to Consider for Writing the Perfect Press Release

When launching a new game, it’s essential to pick up as much media coverage as possible to help boost sales for a successful launch. One of the best ways to do that is through a press release. But, like everything,...
5 Things to Consider When Adding Influencer Marketing to Your Video Game Marketing Strategy  - feature image

5 Things to Consider When Adding Influencer Marketing to Your Video Game Marketing Strategy 

Over the last few years, we've seen a shift in how video game publishers are marketing new games and bringing them to the market. One of the biggest shifts is the use of Influencer Marketing as a part of the...
How to Craft a Killer Video Game PR Pitch Strategy to Grab the Media’s Attention

How to Craft a Killer Video Game PR Pitch Strategy to Grab the Media’s Attention

So, you've got a new video game releasing and you want the major media outlets to cover it so your launch is a success? Well, the first step you need to take is developing a killer video game PR pitch...
video game pr strategies exposed - uberstrategist

Video Game PR Strategies Exposed: How to Get Media Coverage for Your Video Game

As a video game PR agency, we work with indie game developers and studios to create PR campaigns, and one of the questions we often get asked is, “how do I promote my game?” Today we are answering that by...
video game marketing and pr checklist - uberstrategist

Video Game Marketing and PR Checklist for Indie Developers

You've done it. What started as an idea in the back of your mind has turned into a full-fledged video game ready for people to purchase and play. But wait! How will people know that your game is available and...
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7 Tips and Tricks on How to Grow a Video Game Community

A video game community is an essential part of connecting with your player base. If you’re growing one successfully, you’re bringing together people who have a common interest and keeping them involved in your game. You can be part of...