ATARI
CAMPAIGN OVERVIEW
Atari engaged us to fully manage its social media accounts for its brand presence on Facebook, Twitter, and Instagram, including integrated amplification of its hardware devices and wearables, its roster of popular games, and its Atari Token blockchain projects.
Faced with a community that had been left largely unmoderated, our goal was to elevate consumer sentiment toward Atari through regular, relevant, and engaging content supported by consistent, positive community interactions.
Our tactics involved curating content focused on game and product announcements, launches, and updates. We shared tradeshow appearances, brand trivia, giveaways, and other ways for fans to engage directly with Atari.
Ultimately, we helped dramatically enhance the community’s perception of Atari, along with bolstering relationships with strategic partners and investors.
OUR RESULTS
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- Actively managed Facebook Business customer support by moderating and engaging with more than 2,000 messages, comments, and replies per week
- Grew Atari’s primary Instagram audience by over 52,000 followers and its Twitter following by more than 26,000
- Our community management efforts dramatically cleaned up all platforms, ridding them almost entirely of spam content, bots, trolls, and misinformation
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