Case Studies

Unveiling New Atari 2600 Cartridges 28 Years After Original Production

ATARI XP

CAMPAIGN OVERVIEW

During 2021’s holiday season, Atari approached us to publicize the announcement of its new Atari XP division, a group dedicated to bringing back rare and limited-release classic games in the authentic Atari 2600 cartridge format. Our approach began with targeting media who consider themselves life-long Atari fans and retro gaming enthusiasts. Our messaging strategy focused on leveraging Atari’s retro game preservation brand authority and appealing to collectors and enthusiasts. We worked with CNET to break the news of the first three-title collection in special edition bundles, and secured multiple exclusives on Forbes, CBR, and PCMag.

 

OUR RESULTS

    • Secured 85+ pieces of coverage
    • Reached a global audience of roughly 8 billion
    • News appeared on notable top-tier outlets MSN, Yahoo! Games, Destructoid, MXDWN, Hobby Consolas, Gamepur, PC Welt, and Bleeding Cool

Video game publisher Atari announced Atari XP, a new initiative that will see rare and never-released games finally make it into the hands of fans.

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