Case Studies

Atari’s First New Gaming System in 25+ Years: From Concept to Retail

ATARI VCS

CAMPAIGN OVERVIEW

Legendary games brand Atari enlisted us to support the launch of its first gaming device in nearly three decades: the Atari VCS, a versatile gaming and entertainment mini-PC for the living room. Through its crowdfunding phase, preorder cycle, supply chain challenges, and ultimately a successful launch, our collaborative PR efforts secured significant industry and non-endemic interest in the Atari VCS, helping it reach critical acclaim from consumers and media alike.

Through regular B2C outreach and strategically planned B2B publicity opportunities, crisis communication advice, and support, complemented by a thorough product review cycle, the Atari VCS enjoyed a successful North American launch during a very challenging window of time, ultimately exceeding Atari’s expectations.

OUR RESULTS

      • Secured 500+ pieces of coverage from announcement to post-launch
      • Reached a potential audience of 10+ billion impressions
      • Notable news, interview, and review coverage from Bloomberg, IGN, Forbes, Newsweek, JeuxVideo, WIRED, PC Gamer, TechRadar, Engadget, and more

...this truly multifunctional hybrid gaming, entertainment and computing device is an amazing time machine to both the past and future.

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