Publisher SNEG enlisted our services in August 2021 to bring awareness to its remastered version of Blade of Darkness — a cult classic action roleplaying game (ARPG) known for its innovative physics-based combat and dark, gothic setting. In a three-month campaign, we brought the title from unveiling to launch, leveraging the game’s cult status for mid-campaign outreach, generating more than 400 million potential impressions, and coverage on more than 20 top-tier publications.