DREADXP
CAMPAIGN OVERVIEW
Indie game publisher DreadXP approached us to promote their upcoming Lovecraftian dating simulator game — Sucker for Love: First Date — for Windows PC. We managed global PR outreach for the title, working closely with DreadXP to find the game’s unique voice. This allowed us to speak to the game's strengths and reach the ideal target audiences, comprising anime, horror, and absurdist humor fans. We also gave DreadXP guidance on best launch practices across the publisher’s various channels, leveraging our combined industry experience working with major publishers. As a result of our outreach efforts, Sucker for Love: First Date was a massive success, scoring multiple tier 1 outlet reviews and numerous videos / streams from top influencers.
Notable news and scored review coverage was secured with ScreenRant, IGN Japan, PC Gamer, ComicBook, Automaton, TheGamer, PCGamesN, NME, GameSpark, and more.
OUR RESULTS
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- Influencer coverage obtained from Markiplier, Manlybadasshero, and Yippee Ki Yay Mr Falcon
- Positive reviews obtained by Tier 1 publications Bloody Disgusting, Destructoid, Games Radar, Kotaku, Rock Paper Shotgun, and Tech Raptor
- Reached an audience of over 3.9 billion potential readers
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DreadXP Is About To Be The Biggest Name In Horror.
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