Independant developer Rogue Rocket Games, led by industry veterans Nick Bruty and Richard Sun — whose combined portfolio included such classic hits as Earthworm Jim, MDK, Star Wars: Republic Commando, and Escape From Monkey Island — needed help launching their previously Windows 8 exclusive puzzle title Gunpowder in the lucrative — but freemium dominated — mobile market, for iOS tablets as a premium title. Our goal was to introduce Gunpowder
for iOS to media and consumers as a must-buy premium puzzle game.
With the release of Gunpowder on iOS, we received coverage from major gaming publications IGN, MacLife, Touch Arcade, Gamasutra, Pocket Gamer, Technologytell and Indie Games Magazine. Over the campaign’s lifetime, we received coverage in over 115 outlets with over 178.6 million unique viewers. Special callouts include 4.5/5 review scores from Touch Arcade, 148 Apps and App Gemeinde, as well as a “Best New iOS Games” designation by MacLife. TechnologyTell called Gunpowder “the hallmark of a well made puzzle game” in their review.
We took advantage of the title’s obscurity resulting from its quiet release on the Windows 8 App Store and honed our press messaging to a tune of that of a new game release, without explicitly saying so. Because Gunpowder’s mechanics were so well adapted to tablet touchscreen gameplay, the game gave the impression that it was designed natively for the platform. This allowed us to position Gunpowder as a hot new premium game release coming to the Apple App Store. Following our formal announcement revealing Gunpowder, the game’s charm, production value
and replayability caught the attention of numerous top mobile gaming publications. Subsequent messaging (such as the launch announcement) highlighted accolades received from early targeted editor-pitching review coverage.