Introducing Humble Bundle as Publisher and Launching Initial Title Slate

Humble Bundle enlisted our services to promote its initial five titles under its new publishing arm — A Hat in Time, No Truce with the Furies (renamed to Disco Elysium), Aegis Defenders, Staxel, and Keyboard Sports. We worked collaboratively with each game’s developer to formulate outreach strategies per title, which included full preview or review cycles for several. We also coordinated 100+ combined press and influencer appointments at Gamescom and PAX West. The campaign culminated in promoting a staggered multiplatform launch for A Hat in Time. Despite an immensely difficult year-end indie launch window, we secured extensive preview and review-based coverage for that title.