Reboot and Western Territory Launch of Highly-Anticipated Asian MMO Franchise
KINGDOM UNDER FIRE II
CAMPAIGN OVERVIEW
Gameforge, a publisher of popular online games, acquired the Western PC rights to the highly anticipated next chapter in the Kingdom Under Fire franchise. As the game has been in development for over a decade, we were challenged with its re-introduction to Western audiences and a subsequent launch.
We secured more than 254 top-tier pieces of coverage, including numerous exclusives, custom features, interviews, previews, and scored reviews. In tandem with Gameforge, we also brought over 50 global editors and influencers to a launch event as part of a real-world medieval castle experience in Germany. The event generated hundreds of hands-on articles, developer interviews, and first-look gameplay videos.
OUR RESULTS
-
- Secured 576 pieces of coverage
- Reached an audience exceeding 1.2 Billion
- Placed over 254 pieces of top-tier outlet coverage, including IGN, PC Gamer, WCCF Tech, VG24/7, Tom’s Hardware, Eurogamer, and Jeuxvideo
“
Even alone, Kingdom Under Fire 2 gives me that feeling of epic scale that any RPG player has wished for in a fantasy setting.
”
MORE CASE STUDIES
