Case Studies

Launch of Charitable Platform That Gamifies Good Deeds

LEYLINE

Leyline_Logo_Horizontal_Gradient

CAMPAIGN OVERVIEW

Newly formed nonprofit platform Leyline seeks to solve local and global challenges by incentivizing gamers to do good deeds. They approached us to announce their platform and promote their GoFundMe campaign, all with the goals of securing additional partnerships and attaining global visibility.

Although we worked under a compressed four-week timeline at year-end, we secure numerous exclusives, executive interviews, and feature story placement with 21 top-tier media outlets as part of our campaign.

OUR RESULTS

    • Secured 56 pieces of coverage
    • Reached an audience of more than 15.5 Billion
    • Notable coverage included Yahoo! Entertainment, MSN, VentureBeat, GamesIndustry.biz, Destructoid, Jeuxvideo, The Gamer, The Esports Observer, and PocketGamer

Leyline gamifies charity.

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