Mad Catz approached us in late October, requesting assistance in promoting its Saitek™ Heavy Equipment Precision Control System (HEPCS) for the very popular Farming Simulator for Windows PC. Mad Catz then asked us to secure last-minute holiday gift guide coverage for more than 25 combined Mad Catz, Tritton and Saitek products, including gaming mice, flight sticks, headsets and other accessories.
We organized a multi-pronged outreached that announced the HEPCS and leveraged its elevated experience compared to playing Farming Simulator with mouse and keyboard only, bundling the game with the hardware for editor convenience. We followed this with outreach based on the fact that HEPCS also works quite well with other simulator titles, including Euro Trucking Simulator and Train Simulator.
Coverage included Polygon, Kotaku, IGN, Ten Ton Hammer, TheDevilDogGamer (Youtube), Vice / Motherboard, Boy’s Life Magazine and others. We also supported Mad Catz at one of the largest farming shows, which led to several key strategic partnership opportunities. These included several agriculturally focused universities and technical schools, as well as the national headquarters of Future Farmers of America (FFA).
Despite being mid-November before the holiday gift guide outreach was requested, we secured 42 gift guide inclusions and 21 standalone reviews.