Following a successful PR campaign for the launch of its mobile app, Voicemod approached us to support its brand building and B2B PR efforts as it prepared for its Series B funding round. Through a strategic rebranding, we messaged Voicemod and its PC desktop application as Software as a Service (SaaS) ideal for the emergence of the Metaverse and online anonymity. Using a mix of consumer-focused outreach and strategically develop business-oriented topics, we captured the attention of relevant mainstream press, and assisted in securing a number of high-value partnerships that would ultimately grow the Voicemod brand and extend its reach across metaverse-focused markets.