XOTIC PC
CAMPAIGN OVERVIEW
XOTIC PC, an online merchant of gaming PCs, approached us to increase awareness for its brand. Despite enjoying strong consumer satisfaction ratings since 1999, XOTIC PC was relatively unknown within gamer circles and struggled to engage media. Through a co-branded PR and product seeding initiative, we helped XOTIC PC benefit from editorial coverage for newly released components, while garnering favorable reviews for the company and its partners. We significantly expanded press coverage of XOTIC PC by producing consistent outreach based on the latest available components from partners, as well as new pre-built PC SKUs offered through the online store. We additionally contributed to website product copy and established a trade show, influencer, and press event seeding program that grew their visibility significantly across all key gaming events.
OUR RESULTS
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- Secured 110 pieces of coverage and 19 positive product reviews
- Notable coverage achieved from NotebookCheck, Tom’s Hardware, Maximum PC, Gizmodo, Hot Hardware, Top 10 Reviews, PC Mag, Digital Trends, and others
- Brokered prominent XOTIC PC trade show system placement with Devolver Digital, 3D Realms, Versus Evil, IMGN.PRO, Intel, and more
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With both the Oculus Rift and HTC Vive now on the market, there’s obviously no better time than the present to drop a motherload of VR Ready PCs, and that’s exactly what gaming computer maker slash reseller Xotic PC has opted to do today.
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