Video game live streaming is exploding, making it an exciting time to be in the video game industry. According to Statistica, 8.8 billion hours of video game live streams were watched worldwide in the first quarter of 2021. That’s up from only 4.9 billion in 2020. Check it out in graph form here, and you…

Liars, thieves, con-artists, deadbeats. Regardless of what you call them, they all use deception to get what they want. Unfortunately, scammers will always be looking to take advantage of generosity when there’s cool stuff to review or get access to. In this article, we’ll focus on scamming that goes on in the world of video…

You’re developing your first game, and you’ve chosen Steam as a platform for release. Excellent choice! Steam has over 62 million daily active users, making it an ideal channel to boost exposure, fans, and sales. But to make the most of the site, you’ll want to use these 7 secrets to creating a Steam page…

Partnering with video game influencers is one of the fastest-growing marketing trends in the video game industry today. Why? Because influencer marketing works. In this article, we’re going to talk about why you should consider influencer marketing for your next video game release, and share a list of ten video game influencers to watch out…

Over the past few years, influencer marketing has exploded as one of the most effective methods of raising brand awareness and increasing consumer engagement in an increasingly competitive marketplace. With people spending hours on their phones watching gaming and lifestyle YouTube channels, it’s no wonder that brands are turning to YouTube vloggers and Instagrammers to…

Over the last few years, we’ve seen a shift in how video game publishers are marketing new games and bringing them to the market. One of the biggest shifts is the use of Influencer Marketing as a part of the overall video game marketing strategy. Let’s dive in and explore exactly what Influencer Marketing is…