So, you’ve landed your ideal PR agency (maybe it’s us!), and you’re wondering how to get the biggest bang for your buck and nurture the kind of relationship that will yield great results. First off, congratulations are in order. Not only have you made the wise move to hire a PR firm, but you’re also […]

“Why are they like this?” If you’re a community manager, this question probably enters your head more times in a week than you’d like to admit. The reality is that there is no perfect community and so few examples of how to run and curate the ideal model audience. The other tough-to-face truth of community […]

When contacting the media, it’s important to determine what type of PR outreach is most relevant for what you’re trying to accomplish so you can choose the best way to reach out. Several ways to offer information to your contacts include email pitches, press releases, media alerts, and direct messages. This article will review the […]

Becoming an influencer is a dream gig for many people around the world. But if you’re looking to grow a following and make money at it, you must come at it with the right strategy. This article will help you because we’re sharing our top tips for video game influencers. You see, here at Uberstrategist, […]

Nowadays, many brands with a strong social media presence seem to be vying for the number one most unique “corporate personality.” For most, Wendy’s probably comes to mind, with their witty banter with other brands, cheeky responses to customers and fans, and generally odd-yet-charming social presence. While this strategy may work for long-established brands and […]

If you’re developing a game and looking to build a community from day 1, you’ve probably heard about #screenshotsaturday. If not? Well, this article has everything you need to dive in right away. We’ll cover what #screenshotsaturday is, why it matters for game developers, and how you can create a winning #screenshotsaturday tweet. Let’s get […]