Press Releases

Featuring a Themed Wrist Watch, Hoodie, and Poster, the Collection Honors 50 Years of Atari and the Next 50 Years of Fans
 

Atari® — one of the world’s most iconic consumer brands and interactive entertainment producers — is thrilled to announce that its 50th anniversary activities wrap up with a bang thanks to today’s announcement of a collaboration with Misfit, a platform that pairs limited edition merch drops with legendary artists. The iconic gaming brand and world-renowned artist JK5 (aka Joseph Ari Aloi) have teamed up to create a one-of-a-kind “Capsule Collection” with collectibles inspired by Atari’s timeless influence. The collection is called Misfit x Atari 50th – Artist Edition JK5 and includes an assortment of wearables.

The Capsule Collection includes an exclusive wrist watch inspired by JK5’s original artwork ($85), limited-edition artist print poster ($20) and ultra-collectible hoodie embellished with over 500 Swarovski® crystals ($300, only 25 made). The limited-edition collection explores JK5’s favorite Atari environments and characters, including Adventure, Baseball, and Asteroids, layering them on top of one another to create a celebratory new world that commemorates some of his most illustrative childhood memories.

Misfit x Atari 50th – Artist Edition JK5 will be exclusively available in a limited quantity on the NTWRK app on December 5, 2022, at 3:00 PM ET / 12:00 PM PT — live streamed from the National Video Game Museum — followed by a full release starting on December 9, 2022, on Atari.com and Misfit.com. Livestream participants will have the opportunity to win items from the limited-edition collection.

Born in 1970, JK5 recalls not only the launch of Atari’s first gaming console but the hours upon hours he used to spend with friends playing the games. “Summers were spent riding BMX bikes around town with friends in search of arcades,” said JK5. “ To say Atari was a formidable force in my childhood is an understatement. When I was asked by Misfit to take on designing a collectible watch celebrating Atari’s 50th anniversary, I jumped at the chance to translate my childhood into a piece of art.“

In looking towards the next 50 years of Atari and the next generation of fans, Misfit is giving away two limited-edition Atari VCS consoles and joysticks, embellished with over 5,600 Swarovski® crystals depicting JK5’s artwork. The specially-designed sets will be available to win exclusively on NTWRK on December 5, 2022, and during the AtariX Twitch tournament, where fans will take part in scheduled games and activations during the period of December 6th through December 22nd. Follow AtariX on Twitter and Discord to stay tuned.

A press kit including key art, screenshots, logos, and videos is available here: https://uberstrategist.link/Atari-Misfit-JK5-Collection-pkit.

To stay up-to-date on all things Atari and retro-pop-culture, follow Atari on Facebook, Twitter, and Instagram.

About Atari
Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at www.Atari.com.

Atari shares are listed in France on Euronext Growth Paris (ISIN Code FR0010478248, Ticker ALATA).

©2022 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.

About Misfit  
10 years ago, Misfit started with a mission to disrupt the wearables market by fusing tech and fashion. Under the Fossil family, Misfit connects with today’s most-sought after creators, collectors and iconic brands to create  exclusive timepieces, behind-the-scenes content, and limited edition drops connecting physical and digital experiences. Learn more at https://www.misfit.com/.

About JK5
Joseph Ari Aloi, aka JK5, is a multidisciplinary artist known for his unbridled creativity and distinct approach to tattooing, design, illustration, painting, type, graphics, writing and letterform. He has worked with brands including Nike, Converse, and Kidrobot, while showing in galleries and publishing three books. To learn more about JK5 follow his on Instagram @josepharialoi.

PRESS CONTACT
Jessica Timms & Tabitha Beidleman
UberStrategist Inc.
pr@uberstrategist.com
(646) 844-8388