MAKING MAINGEAR A RECOGNIZED NAME IN GAMING & TECH

MAINGEAR, a premier custom PC builder, partnered with UberStrategist to elevate its North American brand presence and drive awareness for its expanding lineup of high-performance desktops, laptops, workstations, and gaming accessories. While the company had a strong reputation, it sought to strengthen its media presence, engage influencers, and position its leadership within the industry.

Our long-term campaign aimed to generate widespread media coverage, secure product reviews, and establish MAINGEAR as a top-tier system integrator while also reinforcing its credibility among gamers, creators, and professionals.

We crafted a multi-faceted PR and influencer strategy that combined product-driven outreach with brand positioning. Our campaign included high-profile exclusives, product roundups, and award-winning placements across gaming and tech media. We also highlighted MAINGEAR’s leadership by securing pivotal interviews for CEO Wallace Santos and positioning the company as an innovator in the space.

Additionally, we collaborated with top-tier influencers, including Linus Tech Tips, Matthew Moniz, SnazzyLabs, and RandomFrankP, securing long-term product placements and activations. These partnerships showcased MAINGEAR’s hardware in action to drive engagement and bolster brand credibility across gaming and tech communities.

Our campaign secured over 1,600 media placements, including features in Business Insider, CNET, Engadget, Fox News Radio, Forbes, PC Gamer, TechRadar, Wired, and Windows Central. MAINGEAR’s product lineup earned multiple “best of” designations, further solidifying its reputation for excellence.

Through strategic PR outreach and influencer collaborations, we expanded MAINGEAR’s visibility, increased consumer engagement, and positioned the company among the top system integrators. The long-term campaign successfully reinforced MAINGEAR’s status as a leading brand in gaming and high-performance computing.