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Playing to Win, Together
Your Trusted PR
At UberStrategist, collaboration isn’t just a philosophy—it’s the foundation of everything we do. Our name, “US,” represents more than just UberStrategist; it reflects the power of partnerships that drive success. For over a decade, we’ve worked alongside game developers, publishers, and entertainment brands to craft strategic PR and marketing campaigns that build excitement, grow engagement, and drive results.
With a global team spanning the U.S., Canada, the U.K., Europe, and Asia, we bring worldwide reach with a personal touch. From public relations and influencer marketing to event management and thought leadership, we design tailored campaigns that highlight what makes your brand truly stand out.
Our results speak for themselves: UberStrategist is a multi-award winning agency, having been recognized as one of America’s fastest-growing companies (Inc. 5000 in 2022 & 2023), an Inc. Power Partner (2022), and a finalist for the 2024 MCV/Develop Strategic Partner of the Year award.
As a proudly veteran-owned agency, we champion diversity and inclusion—most of our leadership positions are held by women, veterans, and LGBTQ+ professionals. And because we believe in making an impact beyond business, we contribute a portion of our proceeds to charitable causes.
When you partner with US, you're not just hiring an agency—you’re gaining a team that’s invested in your success. Let’s build something incredible, together.
Meet the
Team
Mario Kroll
Founder & CEO
Mario Kroll
As our Founder and President, Mario sets the strategic vision and direction of the company and leads the team to ensure that we stay on track to achieve our goals. Additionally, Mario spearheads our agency’s sales efforts.
Carolyn Crummey
COO, CMO, & CPO
Carolyn Crummey
As our CMO, Carolyn is responsible for our overall marketing strategy and oversees anything that bears our logo or leaves our agency, physically or digitally. In the CPO role, she oversees all human resource functions, including benefits, performance evaluations, and other HR-centric issues. Carolyn joined the team through the acquisition of her marketing agency, VirTasktic, which she started in 2012.
Alyssa Sweetman
Director of Client Services
Alyssa Sweetman
Alexa Turness
Manager, Event Services
Alexa Turness
As Manager of Event Services, Alexa is responsible for the success of all client-related events, including trade shows, community events, and experiential activations. Additionally, she supports the team with travel and lodging coordination as needed.
Pawel "Paul" Goljanek
Head of Business Development
Pawel "Paul" Goljanek
Bio description
CJ Melendez
Sr. PR Account Director
CJ Melendez
As a Sr. PR Account Director, CJ focuses on leading client accounts, primarily by managing deliverables, developing PR timelines, devising strategies, and ultimately ensuring the continued happiness of our clients via exceptional results. He also manages and mentors the PR support team members.
Ron Burgess
PR Account Manager
Ron Burgess
Bio description
Mike Giegerich
PR Account Manager
Mike Giegerich
Bio description
Tabitha Beidleman
Sr. PR Account Coordinator
Tabitha Beidleman
As a Sr. PR Account Coordinator, Tabitha primarily supports PR account teams by drafting or editing outreach content, including press releases, media alerts, pitches, or any other type of media- and/or client-facing copy. She also supports media outreach distribution and pitching, preview and review product coordination and distribution, interview coordination, and assembly of media-facing press kits on behalf of clients.
Jordanne Laurito
Sr. PR Account Coordinator
Jordanne Laurito
Job descrption
Brooke Nicholson
Jr. PR Consulting Publicist
Brooke Nicholson
Job descrption
Sean Walsh
PR Account Coordinator
Sean Walsh
As a PR Account Coordinator, Sean primarily supports PR account teams by drafting or editing outreach content, including press releases, media alerts, pitches, or any other type of media- and/or client-facing copy. He also supports media outreach distribution and pitching, preview and review product coordination and distribution, interview coordination, and assembly of media-facing press kits on behalf of clients.
Jennifer Flowers
Sr. Copywriter & Content Strategist
Jennifer Flowers
As a Sr. Copywriter and Content Strategist, Jennifer spends her days creating amazing copy for our client's blogs, email campaigns, sales materials, websites, and more. She also works closely at a high level to help develop content strategies that will enhance a client's brand and online presence. Jen brings this same brilliance to our internal team, assisting our CMO with ongoing marketing initiatives. Jen joined the team through the merger with VirTasktic, where she had worked since 2014.
James Di Pinto
PR Account Coordinator
James Di Pinto
Job description
Jenny Cabral
Sr. Consulting Publicist
Jenny Cabral
As a Senior Consulting Publicist, Jenny focuses on leading client accounts, devising campaign strategies, and overseeing the execution of PR milestones. Jenny brings a wealth of senior PR experience to the team and routinely identifies new and creative ways for our clients to promote their products. She assists in mentoring our junior PR team staff members by enforcing best practices and sharing their hard-earned expertise, ultimately ensuring the continued happiness of our clients via exceptional results.
Luie Magbanua
Coverage & Data Analyst
Luie Magbanua
Job description
Martin Patiño
Coverage & Data Analyst
Martin Patiño
Job description
Vanessa Sanoja
Marketing & Sales Acct. Coordinator
Vanessa Sanoja
Job description
Kimberley Massi
Executive Assistant
Kimberley Massi
As the Executive Assistant, Kim serves as Mario’s right hand and the gatekeeper of his time. As a part of her responsibilities, Kim manages Mario’s email and calendar and works closely with him to coordinate all activities that he takes part in within the agency. Kim also handles managing our team member of the month and team celebrations as well as onboarding and offboarding new team members. Kim initially joined our team through the acquisition of VirTasktic. Her original role was as Manager, Content Marketing but after some time away welcoming her new son, she is now assuming this new role.
Aris Ginete
Web Developer
Aris Ginete
Aris is our in-house website designer and developer. He is responsible for ongoing website updates and maintenance for our clients and designing and developing new websites and landing pages. He is responsible for designing and maintaining the ÜberStrategist website and assists with backend technology integrations. Aris joined our team through the acquisition of VirTasktic, where he started in 2020.
Maria Norecel
Graphic Design
Maria Norecel
As our graphic designer, Maria works with the ÜberStrategist teams to help create exciting designs for their clients. This includes social media, sales materials, lead generators, and more. She also assists our CMO with in-house marketing initiatives. Maria joined the team through the acquisition of VirTasktic, where she had worked since 2021.
What OUR Clients
Love About
What’s our secret sauce? Based on client feedback, here’s what has earned us over a decade of trust and loyalty from clients across the globe.
Seasoned Experts Who Deliver Results
Clients tell us they feel confident knowing professionals with significant, relevant expertise guide their accounts. When you work with US, you’re in the hands of industry veterans. Our account managers bring 10+ years of experience in video games, tabletop gaming, and entertainment. Behind them is a team of highly skilled PR and marketing professionals ready to collaborate and address unique challenges or opportunities.
“UberStrategist has an amazing team that is extremely knowledgeable. They provided a lot of helpful insight and resources to help us find our audience.”
Danny Ryby, Studio Hermitage
Danny Ryby, Studio Hermitage
A Team That Becomes Your Team
When you work with us, you don’t just get one or two members of our team on your account—you gain the support of our entire team. Behind the scenes, our experts collaborate to uncover opportunities, solve challenges, and amplify your efforts. Together, we seamlessly integrate as an extension of your team.
“I appreciated the weekly check-in calls and solid amount of communication regarding where the campaign was, pending action items, etc.”
Sergei Bezborodko, Original Studios
Sergei Bezborodko, Original Studios
Creativity That Cuts Through the Noise
Our out-of-the-box ideas and tailored strategies make your campaigns stand out. Whether it’s PR, influencer campaigns, or events, we craft innovative solutions that drive growth and engagement.
“Great results from the press; we could not have achieved them ourselves. I saw evidence of thinking outside the box for promotion which was positive.”
Alexander Asvegren, 8BitSkull
Alexander Asvegren, 8BitSkull
Flawless Execution, Proven Partnerships
Meticulous planning and proactive adjustments ensure campaigns exceed expectations. Our clients value our live dashboards, weekly updates, and long-term focus for consistently exceptional outcomes.
“UberStrategist is the only PR agency Nightdive works with. They’re that good.”
Larry Kuperman, Nightdive Studios
Larry Kuperman, Nightdive Studios