PAX EAST SUCCESS FOR SOLFORGE FUSION

Stone Blade Entertainment, the publisher behind Ascension and Shard of Infinity, was preparing for the next phase of its three-step rollout for SolForge Fusion. With the digital version launching in Early Access on Steam, they partnered with UberStrategist for a two-month campaign to position SolForge Fusion as a game playable anywhere—on tabletop, phone, or PC.

With a presence at PAX East, we saw an opportunity to maximize the event’s impact—engaging media and players onsite while finding alternative ways to reach outlets unable to attend.

With PAX East approaching, our campaign kicked off by booking press and influencer appointments for in-person SolForge Fusion demos. Next, we focused on getting the Steam demo into players’ hands ahead of Early Access.

Our team achieved this by leveraging the creators’ name recognition—Justin Gary (Ascension) and Richard Garfield (Magic: The Gathering)—and targeting fans of Magic: The Gathering, Disney Lorcana, and other popular deck-building games. We expanded the PAX East media list, filled Stone Blade’s appointment schedule, and pitched early demo keys to outlets that couldn’t attend.

Getting Justin and Richard’s names in the right people’s inboxes allowed us to give the Stone Blade team a busy PAX East weekend. As a result, news and demo coverage spread across a variety of outlets and reader demographics.

Notable coverage was achieved in IGN (which included SolForge Fusion in their Best Tabletop Games at PAX East video), Ars Technica (which included the game in a feature piece about deck-building games), and Bell of Lost Souls (which spoke positively of their demo experience of SolForge Fusion at PAX East).