Mobile games publisher IGG approached us to produce a US-based community event as part of their global third-anniversary celebration of their highly popular Lords Mobile. We brainstormed and suggested three creative game-themed activation options. Ultimately, the client settled on an upscale Downtown Los Angeles nightclub that would accommodate 100+ enthusiastic Lords Mobile fans.

We secured and staffed the venue, procured all game-themed decorations, organized fully branded catering and specialty drinks, coordinated a live broadcast mini-tournament, and activity stations: a 3D live GIF photo booth, an indoor archery range, and three party-game stations. We hired popular comedian Jeff Leach to MC the event, with Herman Li of the world-renowned rock band Dragon Force performing a live private concert that incorporated the game’s soundtrack. Lords Mobile character cosplayers and plenty of game-themed swag tied to on-site social media activity rounded out the memorable evening.