So, you’ve landed your ideal PR agency (maybe it’s us!), and you’re wondering how to get the biggest bang for your buck and nurture the kind of relationship that will yield great results. First off, congratulations are in order. Not only have you made the wise move to hire a PR firm, but you’re also […]

When contacting the media, it’s important to determine what type of PR outreach is most relevant for what you’re trying to accomplish so you can choose the best way to reach out. Several ways to offer information to your contacts include email pitches, press releases, media alerts, and direct messages. This article will review the […]

You’ve worked hard on your game, secured a spot at a trade show, and now, you’re ready to get it out in front of the media. While trade shows and events are great ways to get consumer feedback and wish lists, you’ll also want to capitalize on the media attention these events garner.  But how […]

Nowadays, many brands with a strong social media presence seem to be vying for the number one most unique “corporate personality.” For most, Wendy’s probably comes to mind, with their witty banter with other brands, cheeky responses to customers and fans, and generally odd-yet-charming social presence. While this strategy may work for long-established brands and […]

If you’re developing a game and looking to build a community from day 1, you’ve probably heard about #screenshotsaturday. If not? Well, this article has everything you need to dive in right away. We’ll cover what #screenshotsaturday is, why it matters for game developers, and how you can create a winning #screenshotsaturday tweet. Let’s get […]

Liars, thieves, con-artists, deadbeats. Regardless of what you call them, they all use deception to get what they want. Unfortunately, scammers will always be looking to take advantage of generosity when there’s cool stuff to review or get access to. In this article, we’ll focus on scamming that goes on in the world of video […]