Nowadays, many brands with a strong social media presence seem to be vying for the number one most unique “corporate personality.” For most, Wendy’s probably comes to mind, with their witty banter with other brands, cheeky responses to customers and fans, and generally odd-yet-charming social presence. While this strategy may work for long-established brands and…

If you’re developing a game and looking to build a community from day 1, you’ve probably heard about #screenshotsaturday. If not? Well, this article has everything you need to dive in right away. We’ll cover what #screenshotsaturday is, why it matters for game developers, and how you can create a winning #screenshotsaturday tweet. Let’s get…

Liars, thieves, con-artists, deadbeats. Regardless of what you call them, they all use deception to get what they want. Unfortunately, scammers will always be looking to take advantage of generosity when there’s cool stuff to review or get access to. In this article, we’ll focus on scamming that goes on in the world of video…

You’re developing your first game, and you’ve chosen Steam as a platform for release. Excellent choice! Steam has over 62 million daily active users, making it an ideal channel to boost exposure, fans, and sales. But to make the most of the site, you’ll want to use these 7 secrets to creating a Steam page…

The video game industry is somewhat notorious for PR mistakes and failures.  However, it’s the smaller PR mistakes that are made every day which can compromise the success of your video game launch. Here’s the thing; everyone makes mistakes. Even video games PR and marketing agencies do. We’ve made mistakes in the past, but we…

When launching a new game, it’s essential to pick up as much media coverage as possible to help boost sales for a successful launch. One of the best ways to do that is through a press release. But, like everything, how well you write your press release will depend on how much coverage you will…