GET MORE BUZZ AND ATTENTION WITH OUR
VIDEO GAME PR AND MARKETING CHECKLIST!
Level Up Your Game Promotion Strategies and Achieve Maximum Visibility
Welcome to the ultimate resource for video game developers and publishers! If you are ready to elevate your game's presence in the competitive gaming landscape, then you'll want this tool!
The Video Game PR and Marketing Checklist is your comprehensive guide to crafting a winning PR and marketing strategy that will captivate your audience and drive unparalleled success. Whether you're a seasoned industry pro or a passionate indie developer, our checklist is designed to equip you with the insights needed for maximum exposure of your title!
OUR VIDEO GAME PR AND MARKETING CHECKLIST SHARES EXACTLY WHAT YOU NEED TO DO TO MAKE YOUR GAME STAND OUT AND NOT GET LOST IN THE CROWD!
Fierce competition in the gaming industry means that indie and mid-sized game developers and publishers cannot afford to neglect (or misuse) PR and marketing. With this checklist, you’ll be able to:
Skillfully navigate through every stage of your product timeline, from initial reveal to full launch
Generate anticipation among potential players through strategically timed reveals and partnerships
Boost your game’s visibility with PR and marketing initiatives used by video game marketing experts
Harness the full potential of your marketing budget to boost ROI and put your game in the spotlight
Avoid costly mistakes that often hinder video games from achieving their true potential
Created by our team of PR and marketing experts, this checklist will help you
create a killer launch campaign using PR and other marketing strategies that work!
Establishing Thought Leadership
Which content marketing avenues will best establish your company or studio as a go-to thought leader in your niche.
Attending Trade Shows
How to use trade shows in your video game marketing strategy through engaging presentations, interactive gameplay demos, and face-to-face interaction.
Working with Influencers
Why influencer marketing works and how to harness the power of influencers to create personal and impactful messages about your game.
Identifying Development Milestones
How to plan your marketing and PR campaign around key initiatives so you have a strong cadence of news leading up to your launch.
Developing Your Steam Page/ Landing Pages
Which marketplace landing pages you’ll likely need to create so you can set up strong pages well before your launch.
Creating Visual Assets and Branding
What you need to consider when creating visual and branding elements that get gamers’ attention and help your game stand out.
Developing a PR Campaign
What you should think about as you create a plan to build publicity for your game and generate news beats that have value.
Thinking about User Acquisition
How to strategize, plan, and execute a user acquisition strategy to reach your target audiences and beyond.
Initiating Social Media/Community
Why you need to build a strong social media presence and harness the power of the gaming community for a successful game launch.
Establishing Thought Leadership
Which content marketing avenues will best establish your company or studio as a go-to thought leader in your niche.
Attending Trade Shows
How to use trade shows in your video game marketing strategy through engaging presentations, interactive gameplay demos, and face-to-face interaction.
Working with Influencers
Why influencer marketing works and how to harness the power of influencers to create personal and impactful messages about your game.
Developing a PR Campaign
What you should think about as you create a plan to build publicity for your game and generate news beats that have value.
Thinking about User Acquisition
How to strategize, plan, and execute a user acquisition strategy to reach your target audiences and beyond.
Initiating Social Media/Community
Why you need to build a strong social media presence and harness the power of the gaming community for a successful game launch.
Identifying Development Milestones
How to plan your marketing and PR campaign around key initiatives so you have a strong cadence of news leading up to your launch.
Developing Your Steam Page/ Landing Pages
Which marketplace landing pages you’ll likely need to create so you can set up strong pages well before your launch.
Creating Visual Assets and Branding
What you need to consider when creating visual and branding elements that get gamers’ attention and help your game stand out.
ABOUT ÜBERSTRATEGIST
ÜberStrategist is a multi-award-winning PR and marketing agency focused on providing the highest level of service to its entertainment and technology clients.
Our team comprises over two dozen marketing experts in event services, PR, influencer marketing, content marketing, social media, community management, and paid and sponsored media.
Over the last decade we have worked with brands such as Atari, Bungie, Night Dive Studios, PQube, and many others to help them bring their games and other products to market. Let us help you have the same success bringing your video game to the market!
