WHAT WE DO...
> Produce Brand-Enhancing PUBLICITY.
> Deliver High-Impact PROMOTION.
> Leverage Stellar Relationships for High-Value PARTNERSHIPS.
WHO WE WORK WITH
At any one time, we partner with a limited number of high-quality clients and currently focus
exclusively on the interactive entertainment industry.
- MEDIA & BROADCAST COMPANIES
- ESPORTS ORGANIZATIONS
- CONTENT CREATORS & INFLUENCERS
- HARDWARE & ACCESSORY COMPANIES
- TRADESHOW & EVENT ORGANIZERS
- NOT-FOR-PROFITS & CHARITIES
- DEVELOPERS & PUBLISHERS
- TECHNOLOGY & SERVICE COMPANIES
- NON-ENDEMIC BRANDS
our AWESOME clients
We take particular pride in the fact that all of our clients have been
word of mouth referrals or in response to results we've delivered.
< O U R P U B L I C I T Y P R O C E S S >
OUR PUBLICITY PROCESS
OUR PRIORITY with any client is to intimately know them and their business. We want to deeply understand your vision for your game or service—its backstory, mechanics, target audience, inspirations, competitors and aspirations. This will help us craft a compelling story that the media and gamers want (and need) to hear. Go wild; this is your baby!
Once your game or service is available, we put it through its paces. Why? So we can provide honest feedback from an outsider and industry veteran perspective.
We build a flexible outreach roadmap based on your milestone timetable. We consider asset availability, pending features, industry trends, the competition, and important variables to recommend ideal outreach timing and content. We’ll also help you discern what’s newsworthy for maximum focus and positive impact.
Collaboratively, we compose the most effective messaging. We share your voice but “translate” it into a format and dialect that is most likely to elicit a positive response from editors, bloggers and content creators (YouTube streamers, Twitch broadcasters and others).
OUTREACH THAT WORKS
We identify outlets and influencers most likely to find your offer compelling and reach out with targeted one-on-one media pitches. (Given sufficient lead time!)
We distribute your approved press releases and media blasts to appropriate segments of our editorial database – currently over 4,500 verified and carefully segmented interactive entertainment and technology editors and content creators. We can target by territory, outlet type, geography and editorial interests.
We track opens, clicks and replies, following up tactfully with personalized outreach and ICYMI (In Case You Missed It) alerts, without nagging (or annoying) editors. Then we analyze results,
collaborate with you to enhance or add messaging, and plan the next outreach activity by updating the outreach timeline.
We help you get the maximum amount of meaningful, positive publicity
for your company, product or service. Our clients were recently featured in:
INTERNATIONAL, NATIONAL & LOCAL
TECH & HARDWARE
beyond the pitch
We handle the cumbersome bits: vetting legitimate editors and established content creators, future interest tracking and managing requests for preview or review product keys, code or samples.
We help fine tune interview responses and actively look for nontraditional exposure opportunities for you – panels, advisory calls, roundtables, etc.
You’re always in the know. We provide real-time and comprehensive campaign coverage reporting. We distill coverage highlights, recommend pull quotes, share outlet reach and summarize tone of the coverage, along with suggested follow-ups.
< O U R P R O M O T I O N P R O C E S S >
With extensive senior level expertise in advertising, marketing and promotional events, we provide you with tried-and-true and out-of-the-box ideas to help you achieve maximum exposure at reasonable costs.
Our extensive network of proven, competent partners – media agencies, creative firms, event organizers, content creators, videographers and more – helps us scale and provide specific expertise.
We help you identify and suggest potential marketing partners likely to offer you high-impact organic and paid promotional opportunities.
Once approved, we make introductions, help steer the conversation and monitor agreed-upon execution to achieve a positive outcome.
We remain the primary point of contact or have you work with them directly, based on your preference.
We have successfully organized over a hundred attention-earning press tours, themed press events and trade show appearances.
We can do as little or as much as you require: help identify suitable venues, schedule editor or partner meetings, assist you with memorable activations orprocure hardware and accessories. We can also bolster your “boots on the ground” team, connect you with cosplayers, spokesmodels, shoutcasters, celebrities and more – or staff the entire event.
< O U R P a r t n e r s h i p s P R O C E S S >
We have conceived and brokered $10+ million in reciprocal marketing partnerships and executed mutually-beneficial sponsorships with fashion, music, technology, entertainment, sports and big box retail brands.
CONNECTING THE DOTS
We specialize in high-value introductions and developing
strategic partnerships to benefit you.
We routinely work with developers, publishers (including first party), hardware manufacturers, accessory makers, music artists and labels, athletes, esports teams and organizers, content creators, talent agencies and even select investors.
In short, we can provide you with access to just about anyone in and around the video game industry. We make initial introductions, but are happy to develop, negotiate and manage value-add partnership programs and brand sponsorships on your behalf.