Tactical Horror Game Launch Event

Developer 10 Chambers enlisted ÜberStrategist to energize the PR campaign for its tactical multiplayer horror game, GTFO, during its final year on Steam Early Access. Our 9-month mission was to manage PR in the Americas and UK, promoting multiple expansions.

A key challenge was overcoming pandemic- related hesitancy around in-person events to ensure strong media attendance at the launch. The goal was to elevate the game's visibility and maintain momentum toward full release.

We crafted a strategy focused on immersive, narrative-driven PR. Each game expansion featured exclusive hands-on media previews, letting journalists experience the game’s terror firsthand.

To captivate attention, we created stylized copy reflecting GTFO's chilling lore. This narrative fueled our San Francisco launch event, where we filled every slot with top-tier press despite pandemic concerns.

Our creative strategy paid off, filling every slot at the San Francisco launch event with high-profile media outlets like Screenrant, Bleeding Cool, Game Rant, Fangoria, and MP1st.com, despite pandemic challenges.

This accomplishment defied expectations during a period when in-person events were largely avoided. Our ability to turn potential obstacles into successful outcomes enhanced GTFO's visibility and underscored our expertise in delivering impactful PR campaigns that resonate with both media and the target audience.