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The success of our two-month launch campaign relied on standing out in a crowded roguelike market and gaining visibility during Steam Next Fest, one of the busiest events of the season.
With over 1,100 games competing, we focused on showcasing what made Bore Blasters unique and leaned on its strengths to attract press and attention.
Phase 1 of our campaign targeted Next Fest. We launched the demo early (without a release date), avoiding the rush and securing press coverage before the event. On Day 2 of Next Fest, we announced the release date, bypassing the Day 1 news frenzy and gaining repeated mentions in roundup articles.
In Phase 2, after Next Fest, we entirely focused on reviews. Building on relationships established during the event, we secured repeat coverage for the title, making this the client’s most reviewed game to date.
Phase 1 was a huge success, generating two weeks of coverage around Next Fest and boosting wishlists from 3,000 to over 13,000.
Phase 2 saw strong review results, with a 76 on Metacritic, 75 on Open Critic, and 83% on Steam. Press coverage included IGN, GamesRadar+, PC Gamer, PCGamesN, Rock Paper Shotgun, Steam Deck HQ, and more.
The client called the results “significantly in excess” of expectations, making Bore Blasters their highest-grossing game and driving future work with ÜberStrategist.
“[We] saw evidence of thinking outside the box for promotion, which was positive. The outcome from press outreach was significantly in excess of my baseline expectations.”
Alexander Asvegren | Director, 8 Bit Skull
