Sparks Launch Success With Influencers

Bungie’s Destiny 2: Lightfall expansion introduced players to Neomuna, a mysterious world filled with new challenges and secrets. To build excitement for the launch, Bungie enlisted ÜberStrategist to execute a large- scale influencer marketing activation.

Our goal was to generate buzz and anticipation for Lightfall by leveraging influencers on Twitch and YouTube to amplify the expansion. The campaign needed to create excitement among existing fans while enticing new players to dive into the Destiny 2 universe.

To maximize Lightfall’s exposure, we collaborated with a wide network of Twitch and YouTube influencers across varying audience sizes. Our work included distributing game keys and emblem codes for community giveaways to boost engagement.

Prominent influencers received exclusive launch kits and collector’s editions to create unboxing content and drive additional excitement. Through strategic outreach and relationship-building, we ensured influencers highlighted Lightfall’s striking graphics and immersive gameplay in their streams and videos.

Our influencer marketing campaign generated widespread acclaim for Destiny 2: Lightfall and delivered outstanding results. Influencers drove an estimated 39 million impressions, elevating awareness of the Destiny 2 expansion and creating buzz across gaming communities.

Influencers praised Lightfall’s stunning graphics and immersive gameplay and the content they created succeeded in generating excitement and engagement. With exclusive perks, community giveaways, and dynamic content, the campaign got gamers across Twitch, YouTube, and social media platforms talking about the Destiny 2 franchise and excited for the Lightfall launch.