Major Global Exposure and Media Impact

Following its acquisition of new development studio River End Games, publisher Nordcurrent Labs enlisted UberStrategist’s services to promote the studio’s ambitious stealth adventure game, Eriksholm: The Stolen Dream.

Our four-month PR and paid media campaign aimed to announce the game at a major online industry showcase during the summer, maximizing visibility and positioning the release for success.

To secure a coveted showcase slot for Eriksholm: The Stolen Dream's announcement, we crafted a compelling submission that made the game stand out among other titles vying for limited spots in top-tier showcases.

Our messaging highlighted key selling points and the River End Games team’s pedigree, paired with eye-catching assets like encrypted b-roll, screenshots, design documentation, a press release, and a game build. To increase our chances, we started pitching months in advance.

Our efforts secured interest from the Future Game Show Summer Showcase, which featured the Eriksholm: The Stolen Dream announcement trailer.

We negotiated commercial trailer placement pricing and secured value adds, including pre-roll ads on GamesRadar.com, a full-page ad in PC Gamer, and a Steam wishlist push.

We also garnered global coverage from outlets like IGN, Playground, Eurogamer, 3D Juegos, and 4Gamer, boosting visibility and setting the game up for a successful release.