ALPHAVERSE
CAMPAIGN OVERVIEW
Developer Crypto Blockchain Industries, Inc (CBI), led by former Atari CEO Fred Chesnais, asked us to promote the unveiling of its Metaverse hub project, AlphaVerse. To kick off the project, CBI worked with music industry superstar David Guetta and his charity, United at Home, on a music-focused NFT drop that would feature concert clips, Medallion Coins, and land parcels within the AlphaVerse. To support the launch, UberStrategist reached out to key media in the Blockchain and music spaces, offering the news and interviews. Despite the challenges faced in educating the media of this technology, our outreach secured more than 60 news stories, with 11 of them on top-tier outlets.
OUR RESULTS
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- Secured 61 pieces of global news coverage
- Reached a potential audience in excess of 78 million
- Notable coverage placed with Tom’s Hardware, Euronext, Business Tech, Reuters, and more
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Crypto Blockchain Industries said the sale of the NFTs had raised more than $250,000 for United At Home, a charitable organization co-founded by Guetta.
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