Award-winning survival city-builder, Endzone – A World Apart was exiting Steam Early Access in March 2021, and publisher Assemble Entertainment hired us to make a big splash for the title's release. Our main goal was to spread awareness and have as many mid- and top-tier content creators playing the game as possible. We worked with creators on platforms such as Twitch and YouTube, engaging with 26 influencers who streamed the game. Five creators went on to make multiple pieces of additional organic (unpaid) content after the campaign was over.