FISHING: NORTH ATLANTIC
CAMPAIGN OVERVIEW
Developer of fishing simulation games, Misc Games, asked us to amplify publicity surrounding the PlayStation 4 and Xbox One launch of its commercial fishing simulation Fishing: North Atlantic. We secured an exclusive breaking news story with Tier-1 outlet Screen Rant for the initial announcement. Throughout the campaign, including the launch of a DLC pack, we engaged varied media verticals, including those that cover outdoor sporting, commercial fishing, Canadian tourism, and video games. Working alongside a partnered European agency, we collectively secured an excess of 380 million readers globally.
OUR RESULTS
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- Secured 90+ pieces of coverage worldwide, 44 of which were with United States- and United Kingdom- based outlets
- 17 pieces of top tier coverage secured with US- and UK-based outlets
- Notable coverage included IGN, PC Gamer, Bleeding Cool, Major Nelson, The Xbox Hub, Gamasutra, and The Sixth Axis
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Players of fishing simulators must be happy as a clam recently with Fishing: North Atlantic…
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