STEM.com-accredited independent developer Flamehawk Studios approached us to promote the demo of their debut edu-gaming title, The Mechanical World of Dr. Gearbox. Our campaign began by formally announcing the game, along with securing multiple news exclusives with Screen Rant, Game Rant, and TheGamer. We promoted the demo as part of Steam Next Fest to press and influencers globally, resulting in numerous preview streams and a favorable feature from IGN Greece. Along with core games media, we engaged a variety of gaming, mainstream lifestyle, parenting, and educational outlets. Our campaign yielded a combined estimated reach of over 412 million, to which the majority of media coverage swayed very positively.