Fuels Atari’s Gaming Success Through Pr

Atari engaged ÜberStrategist in 2016 for comprehensive PR and marketing support, initially focused on free-to-play mobile games. Our mission was to reinvigorate Atari’s brand and restore its global prominence.

Over the years, as Atari evolved, so did our work. We've since supported the release of over 35 titles, including original IPs, remakes, and reimaginings, plus four consoles and dozens of licensed merchandise.

Our strategy has evolved over the years with one goal: keeping Atari at the forefront of video game industry innovation. Through inventive PR campaigns, activations, collaborations, events, social media support, and crisis communications, we’ve elevated the Atari brand globally.

We’ve built key relationships with top-tier press and content creators, tailoring strategies for each launch, release, and partnership to expand the brand's reputation. Additionally, we provide go-to-market guidance and crisis management, quickly responding to community concerns or misinformation.

Our efforts have secured results and forged long-lasting relationships with key media worldwide, including Forbes, The New York Times, Washington Post, IGN, Rolling Stone, The Independent, PC Gamer, GamesRadar+, The Guardian, GameStar, JeuxVideo, Multiplayer, MeriStation, and hundreds more.

After nearly a decade together, Atari continues to call upon ÜberStrategist for campaigns large and small and retains us as its agency of record. This includes support for its subsidiaries and owned properties, including Nightdive Studios, Digital Eclipse, Infogrames, MobyGames, and others.