SUCCESSFUL WHOLESOME GAME LAUNCH

Fall of Porcupine, a heartfelt adventure platformer from acclaimed indie publisher Assemble Entertainment, was more than just a game—it was a tribute to healthcare workers. The challenge: craft a campaign that promoted the game while honoring its message.

Our focus was highlighting its unique perks (including free access for healthcare workers) and amplifying its people-first message to both gamers and beyond.

Our campaign began with a strong reveal and continued through launch, securing consistent media coverage. We kept the narrative fresh by highlighting Fall of Porcupine's charming characters, poignant story, and the publisher's real-world tribute to healthcare workers.

By blending human interest with gaming content and tailoring pitches to diverse outlets, we positioned the game as both an enjoyable experience and a meaningful tribute, resonating beyond typical gaming audiences.

The campaign was highly successful, with coverage secured across a wide range of influential outlets, including GamesRadar+, IGN, Screen Rant, Gayming Magazine, and Nintendo Life. The game's unique blend of charm and real-world relevance struck a chord with both gaming and mainstream media, resulting in widespread awareness and a positive reception.

By consistently exploring new angles and maintaining a steady flow of news, we kept Fall of Porcupine in the spotlight throughout the 10-month campaign. This helped us effectively reach diverse audiences and ensure that Assemble Entertainment’s message of appreciation for healthcare workers was both seen and celebrated.