Billions Reached Through Media

Assemble Entertainment aimed to promote the Early Access launch of Endzone – A World Apart, a post-apocalyptic survival simulation. The challenge was generating media coverage for a lesser-known developer in a competitive market.

The goals were to increase visibility pre-launch and secure media attention across multiple regions, including the Americas, Asia, Oceania, and parts of Western Europe.

We developed a comprehensive PR campaign to highlight the game's unique features and survival mechanics. Working closely with Assemble Entertainment and Gentlymad, we crafted messaging that emphasized the post- apocalyptic setting and strategic gameplay.

Our efforts focused on securing media coverage through journalists and influencers, with primary support in the Americas, Asia, Oceania, and Western Europe. We also assisted with the game's presence at industry events and maintained ongoing media relationships to keep the game in the spotlight.

During this campaign, we secured over 440 pieces of media coverage from the game's announcement through post-commercial launch, reaching a potential global audience exceeding 3.7 billion and significantly amplifying the game's visibility on a worldwide scale.

The game was featured in top-tier publications such as PC Gamer, Windows Central, PCGamesN, and others, enhancing its credibility and appeal. We helped Endzone – A World Apart gain recognition as a multi-award-winning survival city-builder, elevating the profiles of both Assemble Entertainment and Gentlymad.