Assemble Entertainment enlisted our help to raise awareness around its Full-Motion Video (FMV) game — Jessika. The murder-mystery game places players in the role of a detective tasked with reviewing dozens of vlog tapes from the deceased lead character to piece together what happened that led to her untimely demise. Jessika holds a deep mystery and a shocking twist, which enabled us to develop a compelling PR campaign inviting press to play the game and discover for themselves what (if anything) actually happened to the titular Jessika. Our PR campaign consisted of an unveil announcement, where we secured an exclusive reveal with PC Gamer. We supported the game through launch and its full review cycle, frequently engaging with press via “Featurettes” that revealed more and more about the game’s plot and puzzling protagonist.