Developer Top Right Corner, in partnership with Hollywood creative executive Eric Kleifield, engaged UberStrategist to support the global launch of their original VR thriller, The Atlas Mystery, for PC and Meta Quest. With a short two-week window from the start of our engagement to launch, we devised a combined press and influencer strategy that centered messaging around the game’s creators as much as the game itself. The talents behind The Atlas Mystery hailed from both the film and gaming industries, so we leveraged their past works to support various pitches within gaming and entertainment vertices — from breaking news stories to podcast interviews. We additionally placed the game into the hands (and eyes) of VR evangelists and genre fans in the gaming press and influencer space, ensuring that the title paired well with all those who it was pitched to.