LONG BEACH COMIC CON AND COMIC EXPO
CAMPAIGN OVERVIEW
Since 2008, MAD Events Management has brought comic fans and creators together for an industry celebration with their annual Long Beach Comic Con (LBCC) and Long Beach Comic Expo (LBCE).
We expanded outreach beyond prior local media focus, offering news about the expos and attending guests, panels, and events – including STEM-focused NASA exhibits, actor and comic book royalty appearances, cosplay contests, and the Dwayne McDuffie Award for Diversity in Comics – to local, national, and global outlets. Our efforts across four conventions achieved coverage in comic, film/television, pop culture, and mainstream outlets. We also streamlined press credentialing and provided on-site support.
OUR RESULTS
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- Supported 4 events on-site with press credentialing, media badge issuance, as well as interview and photo opportunity coordination
- Achieved notable coverage from ComicBook, Newsarama, Bleeding Cool, Long Beach Post, The Orange County Register, LA Weekly, and KTLA
- Reached an audience of approximately 300 Million
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Long Beach Comic Con… will take over the Long Beach Convention Center… to house some of the amazing talents — from writers, artists, illustrators, publishers, cosplayers, and screen stars — behind your favorite comic books, TV shows, and films.
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