Renowned indie graphic novel and comics publisher, Magnetic Press, secured our services to announce the debut of their tabletop RPG sister company, Magnetic Press Play, and its first official game under the brand, Carbon Grey, which was launching via a crowdfunding campaign. Our PR team crafted a month-long outreach program to bring attention to both items, focusing on games, entertainment, lifestyle, and tabletop consumer/b2b media. The campaign secured coverage across a variety of outlets, with over 242 million potential readers.