GungHo Online Entertainment sought to drive players to their colorful and humorous F2P Nintendo Switch title, Ninjala. They sought to highlight the game’s high-energy multiplayer experience, where gamers assumed the role of a modern-day ninja in cooperative and competitive cartoon-inspired combat. We identified family-friendly YouTube content creators and delivered a client-pleasing and effective sponsored campaign by partnering with Mr.Fruit, Daithi De Nogla, Moo, and acclaimed teen brother-sister team Gamergirl and RonaldOMG.