Quirky Indie Game Organic Content Creator Campaign

Ahead of the official launch of their tongue-in-cheek Surgeon Simulator 2, Bossa Studios hired us to amplify their pre-release organic influencer outreach. Our goal was to identify the most engaged content creators across Twitch and YouTube that we would then work with through post-launch. Based on our results, Bossa retained us to manage their entire influencer outreach for the title, including their pre-existing in-house champions program.