Case Studies

Quirky Indie Game Organic Content Creator Campaign

SURGEON SIMULATOR 2

CAMPAIGN OVERVIEW

Ahead of the official launch of their tongue-in-cheek Surgeon Simulator 2, Bossa Studios hired us to amplify their pre-release organic influencer outreach. Our goal was to identify the most engaged content creators across Twitch and YouTube that we would then work with through post-launch. Based on our results, Bossa retained us to manage their entire influencer outreach for the title, including their pre-existing in-house champions program.

OUR RESULTS

    • 57 pieces of content created for Twitch and YouTube
    • Over 90 hours of content streamed on Twitch
    • 11,825 average viewer watch time on Twitch

We actually started recording it about 10 minutes after you sent us the codes.

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