Ahead of the official launch of their AAA-quality massively multiplayer role-playing game, Swords of Legends Online, Gameforge tasked us to amplify the title through an organic influencer “championship” program. We engaged with Twitch and YouTube content creators who were fans of similar games, inviting them to join our influencer-only Discord channel and create content based on SOLO throughout its pre-launch cycle. The influencers created both video and social content based on the game, crafting and sharing more than 140 pieces of content.