Having recently acquired the publishing rights to one of China’s most popular MMORPG titles, Swords of Legends Online, publisher Gameforge sought our help to introduce the visually stunning game to a Western audience. Out of the gate, we secured exclusive announcement reveals with IGN and PC Gamer, resulting in over 80 articles published announcing the game. In collaboration with Gameforge, we placed reveal exclusives for the many stunning assets, coordinated positive previews and reviews, new stories, and giveaways with top-tier outlets, who produced close to 300 pieces of coverage alone. Over the course of the campaign, more than 1 billion readers followed the over 500 articles covering SOLO.