Atari® — one of the world’s most iconic consumer brands and interactive entertainment producers — is thrilled to announce that its 50th anniversary activities wrap up with a bang thanks to today’s announcement of a collaboration with Misfit, a platform that pairs limited edition merch drops with legendary artists. The iconic gaming brand and world-renowned artist JK5 (aka Joseph Ari Aloi) have teamed up to create a one-of-a-kind “Capsule Collection” with collectibles inspired by Atari’s timeless influence. The collection is called Misfit x Atari 50th – Artist Edition JK5 and includes an assortment of wearables.
The Capsule Collection includes an exclusive wrist watch inspired by JK5’s original artwork ($85), limited-edition artist print poster ($20) and ultra-collectible hoodie embellished with over 500 Swarovski® crystals ($300, only 25 made). The limited-edition collection explores JK5’s favorite Atari environments and characters, including Adventure, Baseball, and Asteroids, layering them on top of one another to create a celebratory new world that commemorates some of his most illustrative childhood memories.
- Graphics designed based JK5’s original artwork
- One-of-a-kind watch display stand inspired by Atari’s iconic joystick controller
- 42MM semi-translucent ombre gradient case playing homage to retro vintage gaming aesthetics
- Limited edition collectible artist trading card featuring JK5’S original artwork
- Commemorative Atari 50th caseback
In looking towards the next 50 years of Atari and the next generation of fans, Misfit is giving away two limited-edition Atari VCS consoles and joysticks, embellished with over 5,600 Swarovski® crystals depicting JK5’s artwork. The specially-designed sets will be available to win exclusively on NTWRK on December 5, 2022, and during the AtariX Twitch tournament, where fans will take part in scheduled games and activations during the period of December 6th through December 22nd. Follow AtariX on Twitter and Discord to stay tuned.
A press kit including key art, screenshots, logos, and videos is available here: https://uberstrategist.link/
To stay up-to-date on all things Atari and retro-pop-culture, follow Atari on Facebook, Twitter, and Instagram.
About Atari
Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at www.Atari.com.
Atari shares are listed in France on Euronext Growth Paris (ISIN Code FR0010478248, Ticker ALATA).
©2022 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.
About Misfit
10 years ago, Misfit started with a mission to disrupt the wearables market by fusing tech and fashion. Under the Fossil family, Misfit connects with today’s most-sought after creators, collectors and iconic brands to create exclusive timepieces, behind-the-scenes content, and limited edition drops connecting physical and digital experiences. Learn more at https://www.misfit.com/.
About JK5
Joseph Ari Aloi, aka JK5, is a multidisciplinary artist known for his unbridled creativity and distinct approach to tattooing, design, illustration, painting, type, graphics, writing and letterform. He has worked with brands including Nike, Converse, and Kidrobot, while showing in galleries and publishing three books. To learn more about JK5 follow his on Instagram @josepharialoi.
Jessica Timms & Tabitha Beidleman
UberStrategist Inc.
pr@uberstrategist.com
(646) 844-8388
Press Kit: https://uberstrategist.link/
