Simulation-focused publisher Aerosoft approached us in February 2021 to support the Early Access launch of its bus driving simulator, The Bus, through media outreach and influencer engagement. In a short time, we were able to formally announce The Bus with an exclusive breaking news placement on Shacknews, manage a broader launch announcement, distribute asset-driven outreach, and execute a full preview cycle with follow-up and organic influencer activations. Over the course of less than one month, we secured more than 80 pieces of positive coverage, including impressions-based features on outlets such as Kotaku, Rock Paper Shotgun, GameSpew, and PC Invasion.