THE LAUNCH OF CALL OF DUTY’S TABLETOP HIT

Arcane Wonders, the acclaimed tabletop creator behind Mage Wars and Sheriff of Nottingham, was set to announce Call of Duty: The Board Game in partnership with Activision. The goal: generate buzz and position this action-strategy game as a must-have for both Call of Duty fans and the broader board gaming market.

With a Kickstarter launch approaching, the challenge was clear—secure widespread media attention in just one month to captivate press, excite potential backers, and drive early success.

The UberStrategist team executed a strategic, two-pronged PR approach, securing exclusives with two major outlets: an announcement in the award-winning entertainment publication Variety and an in-depth interview with premier gaming publication Polygon.

These exclusives were aligned with our broader outreach, creating a synchronized media blitz. By securing high-impact placements, we ensured Call of Duty: The Board Game made a strong first impression and captured industry attention.

The results were nothing short of spectacular. The campaign’s dual exclusives generated overwhelming interest, leading to widespread media coverage and strong initial buzz that exceeded expectations.

The Variety and Polygon features established credibility and amplified the game’s visibility across multiple channels, driving significant traffic and engagement. This coordinated effort positioned Call of Duty: The Board Game as a highly anticipated release and built substantial momentum ahead of the Kickstarter campaign.