GLOBAL SUCCESS OF INNOVATIVE HOTEL LAUNCH

When Atari decided to expand beyond its gaming roots and venture into the world of hospitality with the launch of Atari Hotels, the company sought to make a bold statement about its brand evolution.

Atari partnered with UberStrategist to develop a PR campaign to highlight this innovative licensing deal and generate excitement around the idea of themed hotels inspired by the company’s gaming heritage. The goal of our 10-month campaign was to position Atari as a creative, forward-thinking brand while also honoring its iconic past to secure widespread global media attention across various sectors.

Our campaign told the story of Atari’s reinvention—from bankruptcy struggles to innovation and growth. This wasn’t just a business announcement; it marked a new chapter in Atari’s legacy.

We secured an exclusive Forbes feature showcasing the brand’s resurgence and strategically targeted lifestyle, travel, business, gaming, and tech outlets to reach diverse audiences. Our outreach highlighted Atari Hotels' unique blend of retro-futuristic design and immersive gaming experiences, ensuring widespread media buzz.

The campaign exceeded the client’s expectations, generating over 500 pieces of global coverage spanning multiple continents and media types. The exclusive feature in Forbes successfully captured the narrative of Atari’s comeback and underscored its strategy to move beyond traditional gaming.

Coverage in outlets from major business journals to lifestyle blogs reinforced Atari's image as a continually evolving company that is finding new ways to connect with audiences. Throughout the campaign, coordinated coverage was published on major outlets like CNN, Fortune, The New York Times, USA Today, Business Insider, Fast Company, MAXIM, and The Verge.