VR SENSATION MERGES THE PAST AND the FUTURE

Atari partnered with award-winning VR studio ARVORE to publish Pixel Ripped 1978, the fourth entry in the fan-favorite franchise. Together, they set out to deliver a fresh VR take on the golden era of gaming.

To build buzz ahead of launch, Atari enlisted UberStrategist for a three-month PR campaign, kicking off with a stylish GDC reveal and targeting both VR enthusiasts and retro gaming die-hards.

The campaign spotlighted Pixel Ripped 1978’s unique cross-dimensional gameplay, letting players experience “games within games.”

We crafted stories around this innovation, featuring industry legends like Howard Scott Warshaw, a renowned game designer from the original Atari era. Our outreach extended beyond gaming and VR-specific media, targeting entertainment and pop-culture outlets to broaden the game's appeal.

At GDC, we coordinated exclusive, hands-on demo sessions for influential journalists and content creators, ensuring they experienced firsthand the game’s nostalgic yet modern gameplay.

The campaign successfully generated a wave of interest and coverage across a wide range of media outlets. Pixel Ripped 1978 was featured in top publications such as Digital Trends, Forbes, Upload VR, GameSpot, Push Square, VentureBeat, Wccftech, Shacknews, and VRScout. We also organized over 30 private hands-on demos with top-tier media and influencers during GDC.

By bridging the gap between gaming's past and present, the campaign effectively positioned Pixel Ripped 1978 as a truly one-of-a-kind VR experience where players could meet their favorite classic characters (and villains) face to face while exploring decades-spanning Atari worlds.