Massive Results for Indie Launch

Mooncube Games aimed to replicate the success of YouTube sensation "Lofi Girl" with their indie project Spirit City: Lofi Sessions, a gamified productivity tool offering a cozy, immersive experience.

The challenge was to build buzz and media attention before launch, positioning Spirit City as a must-have for Lofi fans and newcomers. Mooncube enlisted ÜberStrategist for a 2-month campaign to ensure a successful launch and strong early sales.

Our strategy highlighted Spirit City’s charming "Spirit" characters, cozy setting, and innovative approach to productivity, capturing the essence of Lofi Girl while introducing new elements for a broad audience.

We executed a multi-faceted campaign with targeted media outreach, influencer partnerships, and creative content. By leveraging the Lofi Girl fanbase and engaging productivity enthusiasts, we ensured Spirit City: Lofi Sessions stood out in the crowded cozy game market.

ÜberStrategist’s campaign was a huge success. Spirit City: Lofi Sessions garnered extensive coverage from major outlets like IGN, PC Gamer, GameRant, Screen Rant, GameSpot, and The Washington Post. The game quickly captured attention, earning praise for its design and gameplay.

The buzz led to immediate commercial success, with 40,000 copies sold in the first four days. Strong early sales and positive reception solidified the game’s position as a standout in the productivity and gaming space, demonstrating our ability to drive impactful results and exceed client expectations.