DESTINY 2’S LAUNCH SUCCESS

Bungie was gearing up to launch Destiny 2: The Final Shape, the final chapter of the Destiny saga. As part of our ongoing partnership, UberStrategist’s influencer marketing team led a three-month campaign to promote the expansion and celebrate the 10th anniversary.

The challenge was to re-engage lapsed players who had stepped away after the last expansion. To achieve this, we partnered with both current and veteran Destiny influencers to reignite excitement and bring players back for the epic conclusion.

Our influencer strategy leveraged personal connections with Destiny creators, built over nearly a decade of involvement with the franchise. The trust we’d established allowed us to confidently assure them that The Final Shape would deliver everything Destiny fans could want.

We collaborated with core Destiny community members, ensuring they had the tools to play and create content, while also expanding our reach by engaging looter shooter and FPS creators trending on Twitch and YouTube to gauge interest in covering The Final Shape.

Our strategy and planning paid off with huge numbers during the launch week of The Final Shape: over 4,000 combined YouTube and TikTok videos and over 16,000 Twitch streams. During the Raid Race activation specifically, we broke Destiny 2 records with 474,143 concurrent viewers on Twitch and 314,379 concurrent players on Steam.

The vibrant influencer campaign we executed around Destiny 2: The Final Shape exceeded our goals and expectations. With compelling content from creators, we successfully brought back lapsed players, welcomed new players, and got the entire gaming world talking about the final expansion of the Destiny series.