Success for Sniper Game

CI Games engaged ÜberStrategist to support the release of their single-player FPS title, Sniper Ghost Warrior Contracts 2. The primary challenge was to effectively leverage influencer marketing to maximize the game's visibility and reach within a highly competitive market.

CI Games needed an experienced influencer team capable of orchestrating a successful campaign that would generate significant impressions and engagement, ultimately driving sales and player interest at launch.

We developed a comprehensive influencer marketing campaign combining sponsored and organic support. We collaborated with relevant influencers, providing them with tools to create engaging content for Sniper Ghost Warrior Contracts 2.

In addition, we encouraged organic content from influencers interested in the game, amplifying its reach across platforms, particularly YouTube and streaming services.

Our influencer campaign was a success, boosting the game's visibility at launch with over 8 million impressions, indicating widespread awareness among the target audience. On YouTube, content related to Sniper Ghost Warrior Contracts 2 amassed approximately 844,000 views, demonstrating strong engagement. Influencers streamed the game for a total of 72 hours, providing ample exposure and real-time interaction with potential players.

These results exceeded the client's expectations, showcasing the effectiveness of our influencer strategy in driving interest and engagement for the game's release.