BUILD EXCITEMENT AHEAD OF LAUNCH

Cream Productions, alongside TV’s Les Stroud, launched Survivorman VR: The Descent, a thrilling Arctic survival sim designed to teach real-life adventuring skills. After the successful release on Meta Quest, they turned their attention to launching the game on PlayStation VR2 and Steam.

To support the launch, they enlisted the UberStrategist PR team for a 2-month campaign. The goal was to create widespread excitement and position the game as a must-play title for gaming and outdoor lifestyle audiences.

Our campaign highlighted the game’s survivalist gameplay and leveraged Les Stroud's renowned expertise. We strategically targeted leading PlayStation, PC, and outdoor/adventure lifestyle outlets, tailoring our outreach to emphasize the game’s realistic survival mechanics and the credibility Les Stroud brought to the experience.

By coordinating interviews and securing review opportunities, we ensured that the game’s key themes resonated with a broad audience, from hardcore gamers to adventure enthusiasts.

Our efforts paid off with strong media coverage across diverse outlets. The campaign garnered news, interviews, and reviews from high-profile sources such as Men’s Journal (Everyday Warrior podcast), IGN, PlayStation Universe, UploadVR, MIXED Reality News, and MeuPlayStation.

These placements amplified the game’s appeal and drove interest among gaming and adventure-focused communities. As a result, Survivorman VR: The Descent gained significant traction on PlayStation VR2 and Steam and established itself as a must-play title in both spaces.